In a business development role, we all live and die by the success of our inbound and outbound marketing efforts.  If effective, we rise to the top of sales stardom.  If ineffective, we are outpaced by our peers and are most likely spending a bunch of time on monster.com.

The purpose of this blog is to share the lessons that I’ve learned (and continue to learn) and to encourage others to share their tips, talk about their successes, and even shed some light on their marketing failures.

Ryan